Branding and packaging design for Korean jewelry brand Addir. Addir is a new jewelry brand that focuses on special occasion jewelry. As part of Shinsegae, a luxury department store franchise, Addir opened its first boutiques in Shinsegae Gangnam and Shinsegae Daegu in 2017. The branding evokes a feeling of trust and tradition, with a logo, mark and color palette that feel elegant and classic with slight modern touches, supporting the brand’s mission to provide world-class service for the modern woman.