Branding, packaging, collateral and website design for sustainable lifestyle brand Ansea. Ansea is made for women who love the water. With innovative materials that challenge the status quo in the male dominated surf industry, Ansea strives to set a positive example in sustainable clothing in and out of the water.
Encouraging women to experience the joy of all kinds of water, the brand proves that their products can be chic, feminine and functional all at once. Reflecting these values, the identity including the logo, mark, brand colors and typographic system extends through sustainable e-commerce packaging, conscious material choices for labels and collateral and an inviting digital presence.